Posted by: admin
on Jan 10, 2010
Creating a presence on Facebook is a great way to promote your website. I use Facebook very successfully for one of my sites, and when I post new material, I can immediately see a spike in my internet traffic to my sites. Most people however make some mistakes when setting up their business Facebook, so here are some tips on doing it right.
When you set up your Facebook account, you pretty much get one shot at doing it, so make sure you doing it in a way that will maximize your visibility in the future. Most people tend to just go in and create a new account for their business, problem is, Facebook limits their regular accounts to just 5,000 friends, so once you get to that amount with a regular account, you would have to make a new one! For this reason, we make fan pages for our Facebook pages.
There is one important thing to note about a Facebook fan page though, you CANNOT assign it to different ownership than the page it is created under. For instance, say you create a fan page under your personal one, if you ever sell your website or wish to transfer it to another person, you would have to give up control of your personal page as well. For this reason, I would suggest you create a mock Facebook page for each of your fan pages. That way, if anything ever comes up that you need to transfer your fan page, you can assign over the whole account without worrying that your personal stuff would be lost!
Now that we got that out of the way, you will want to create your fan page. To do this, you will go to an existing fan page, and on the bottom left, you will see a selection that includes "Promote My Business". That is where you will be creating your page. Put in the required information, make sure to provide a link back to your website on it, and upload a few pictures. This could be of your product, your logo, or even you!
Once you have created your page, you will need to activate it so that it is published online. After that is done you are ready to promote your page! What some people don't know, is that a Fan page, unlike a regular Facebook page can be made to go viral! When this happens, the results is a massive amount of fans to your page, all of which you will be able to reach with your postings!
So, now you are asking yourself, how does a page go viral, and how do I do it? There isn't an exact science behind getting a page to go viral, but there are things that can be done to help it along its way. First, you should know how it happens. A page goes viral when multiple people fan it, it will show up on their wall that they became a fan of your page, and in return you get more fans. If several people become a fan that are friends with 1 person, it will even show up under suggested friends, or on the right hand bar near the top of the page!
Helping a page go viral is no guarantee, but if you pay attention to the trends on popular pages, you will quickly see. Some things that you can do to help a page out, is first, suggest the page to all of your friends, let them know that it is your new site and you would like them to become a fan. This will get you started and get you some fans built up. Second, don't be afraid to have a contest. Benchmark contests work well, say for every 200 fans you get, you will give a certain number a gift card, itunes card, or any number of other things of value! People like free stuff! As a last method, you can consider advertising your fan page on Facebook. I would use this one if the other methods mentioned have been exhausted, but it is worth the money if you have a good product to advertise on there as well.
This is by no means as tell all on how to make a page go viral, however, it is a good guide on how to get started and set you on your way. Don't be afraid to play around a little, Facebook fan pages are free, so create some experiment ones and see how well you do, you might be surprised!
