Just 24 hours ago, I bought a new domain name which I set up with a blog, and launched almost immediately. I won't disclose the site name, or any information about it for the simple reason that I want to continue to write about this. I will say, I have learned a TON in the past 24 hours.
So I set up my blog, design a header, add a few features and post 1, yes 1 blog entries to it. Normally I wouldn't recommend launching a site with so little content, but I did it because I was going to solely market this site using Facebook. I wanted to be able to add more content as my Fan Page built up in numbers so that I could have posts on my page and direct people to my blog. That said, at the end of 24 hours, I still have just 3 entries on my site.
Let’s look at the numbers over the past 24 hours:
Hits to my site: 358
Fans on my page: 803
Number of posts I made on my page: 24 (1 per hour)
Number of comments on my posts: 420
Number of people posting to my wall: 32
Number of comments on those wall posts: 20
Number of users banned from my page: 1
These numbers tell a whole story. First of all, if any of you have done Facebook marketing, you know, that these numbers of nothing short of pretty much incredible! Second, I didn't spend any money on advertising at all. My total expenses for the day were $6.99 for the domain (good for a year), $7.25 for hosting (a month), and I spent $15 on promotional products. That all translates out to a HUGE bang that I got for my buck!
Now you are all wondering how I did it and what I learned. First, the initial group of people that I invited to my page were HIGHLY targeted people that would be interested in what my page was about. Once I got them there, I engaged them. The promotional products that I got were selected VERY carefully for the niche that I was targeting. They were an in demand, hard to find item that EVERYONE wanted. That worked for me because it got my fans involved in my page, and motivated them to do all of my marketing for me, which, looking again at the numbers above, you can see, I accomplished my mission.
In the 24 hours, I posted 24 post, if you average all of my comments out, each post got about 20 each. That wasn't the case at all, different posts that I made had differing amounts of comments. For instance, one post just had 3 comments on it, while another had close to 80. The difference in those two posts is simple. The one with 3 comments just simply TOLD the people something. The one with 80 comments ASKED them something. Bottom line, create posts that call the members to action. Get them interested and get them posting.
Another thing that I learned was to develop a team feel. Instead of acting as though I was the one giving out all of the information, I asked them to help me come up with the information. I also asked for suggestions, and implemented many of the suggestions that I did get. I really developed a group sense that everyone was in it together, and I also did my best to diffuse any negativity in the best way possible. On the subject of negativity, on a page that grows as quickly as the one I have done, did, there is going to be some negativity that comes in to play.
People will ALWAYS find something to complain about, and I promise, no matter how happy 99% of the people are, someone will not be. I ended up having to ban one person from my page, and the reason was that they just would not STOP with the negative comments. I tried to change the persons outlook on things several times, but it wasn't working. Other members on the page were joining in with me to help this particular person turn their opinions around (this is another thing that developing a team feel helps with). It didn't work, so I started deleting the users negative posts. They kept posting more, so finally I just banned the person from my group. Can't win them all over I suppose!
By the end of the 24 hours, and I am not kidding, I had people posting picture of what they had done to my wall, I had people commenting saying "THANK YOU SO MUCH MYDOMAIN.COM". I had people telling me how much they appreciate me, how much they love me, and I had them begging for more. I also had people telling me that they invited all of their friends to my page and some even told me how many. There were SEVERAL people who invited over 800 people to my page! That is where I will leave off and pick up later with more details, perhaps evaluating the page again after a week. I am very interested to see where exactly this page is heading, I know for a fact that there are a TON of invites from people on my page to join the group, it being a Saturday night however, I am also guessing most people will be responding to that invite on Monday morning. I can honestly say, this page I am doing now, I have it set up perfectly with numbers and buzz to explode into something HUGE. We'll see where it goes..
PS. In the time that it took me to write this, I am now up to 819 fans!
So I set up my blog, design a header, add a few features and post 1, yes 1 blog entries to it. Normally I wouldn't recommend launching a site with so little content, but I did it because I was going to solely market this site using Facebook. I wanted to be able to add more content as my Fan Page built up in numbers so that I could have posts on my page and direct people to my blog. That said, at the end of 24 hours, I still have just 3 entries on my site.
Let’s look at the numbers over the past 24 hours:
Hits to my site: 358
Fans on my page: 803
Number of posts I made on my page: 24 (1 per hour)
Number of comments on my posts: 420
Number of people posting to my wall: 32
Number of comments on those wall posts: 20
Number of users banned from my page: 1
These numbers tell a whole story. First of all, if any of you have done Facebook marketing, you know, that these numbers of nothing short of pretty much incredible! Second, I didn't spend any money on advertising at all. My total expenses for the day were $6.99 for the domain (good for a year), $7.25 for hosting (a month), and I spent $15 on promotional products. That all translates out to a HUGE bang that I got for my buck!
Now you are all wondering how I did it and what I learned. First, the initial group of people that I invited to my page were HIGHLY targeted people that would be interested in what my page was about. Once I got them there, I engaged them. The promotional products that I got were selected VERY carefully for the niche that I was targeting. They were an in demand, hard to find item that EVERYONE wanted. That worked for me because it got my fans involved in my page, and motivated them to do all of my marketing for me, which, looking again at the numbers above, you can see, I accomplished my mission.
In the 24 hours, I posted 24 post, if you average all of my comments out, each post got about 20 each. That wasn't the case at all, different posts that I made had differing amounts of comments. For instance, one post just had 3 comments on it, while another had close to 80. The difference in those two posts is simple. The one with 3 comments just simply TOLD the people something. The one with 80 comments ASKED them something. Bottom line, create posts that call the members to action. Get them interested and get them posting.
Another thing that I learned was to develop a team feel. Instead of acting as though I was the one giving out all of the information, I asked them to help me come up with the information. I also asked for suggestions, and implemented many of the suggestions that I did get. I really developed a group sense that everyone was in it together, and I also did my best to diffuse any negativity in the best way possible. On the subject of negativity, on a page that grows as quickly as the one I have done, did, there is going to be some negativity that comes in to play.
People will ALWAYS find something to complain about, and I promise, no matter how happy 99% of the people are, someone will not be. I ended up having to ban one person from my page, and the reason was that they just would not STOP with the negative comments. I tried to change the persons outlook on things several times, but it wasn't working. Other members on the page were joining in with me to help this particular person turn their opinions around (this is another thing that developing a team feel helps with). It didn't work, so I started deleting the users negative posts. They kept posting more, so finally I just banned the person from my group. Can't win them all over I suppose!
By the end of the 24 hours, and I am not kidding, I had people posting picture of what they had done to my wall, I had people commenting saying "THANK YOU SO MUCH MYDOMAIN.COM". I had people telling me how much they appreciate me, how much they love me, and I had them begging for more. I also had people telling me that they invited all of their friends to my page and some even told me how many. There were SEVERAL people who invited over 800 people to my page! That is where I will leave off and pick up later with more details, perhaps evaluating the page again after a week. I am very interested to see where exactly this page is heading, I know for a fact that there are a TON of invites from people on my page to join the group, it being a Saturday night however, I am also guessing most people will be responding to that invite on Monday morning. I can honestly say, this page I am doing now, I have it set up perfectly with numbers and buzz to explode into something HUGE. We'll see where it goes..
PS. In the time that it took me to write this, I am now up to 819 fans!
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